Since its release in late June, the iPhone 4 has been facing a slew of complaints and even a few class action lawsuits, like this one from Mason LLP demanding protective cases for all purchasers. Today, Steve Jobs responded to pressure about the phone’s antenna problems by announcing that though the signal reception issue was only affecting a small number of customers, the tech giant would be giving all iPhone 4 owners special “bump” cases to improve reception. Apple will also refund those who already bought the case, which prevents the phone’s two antennae (located on the external frame) from being bridged, which causes the signal to drop. Consumers noticed the problem when they gripped the phone too tightly or with their left hand.
The bump cases will be available for free to iPhone 4 buyers through September 30th. While Apple does not have enough of the cases in stock for everyone, they will also be giving alternate casing devices.
Meanwhile, Apple has been fixing the software that they initially blamed for the problem. Judging by the stable stock shares, investors don’t seem particularly worried. This may be because only 0.55 % of iPhone 4 owners (or approx 16,500 people) have reported problems. Also, the design flaw is not severe enough to constitute a recall, which could have been very costly, and damaging to Apple’s image as the biggest computer company on the market.